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Social Media the New PR Frontier?,
This review is from: Share This: The Social Media Handbook for PR Professionals (Hardcover)
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This book is the culmination of research by the Chartered Institute of Public Relations (CIPR) Social Media Panel, and shows best practice and applied theory - papers submitted by 20 leading social media consultants in the UK, from various related backgrounds.
The book is divided up into 8 topic areas, these then are sub divided into short chapters and are not overtly technical and are almost `lay-person' friendly, giving information in a concise way. None the less this is for all intense and purposes a handbook, and assumes the reader is knows the tenets of subject at hand.
The rise of social media and its rapidly changing nature, and the way it interfaces with the people is something that is radically changing landscape of brands. This then leads to the next progression of how brands communicate with their audiences/consumers. To be adept in social media is to stay ahead of the opposition and offer real benefit to your client. This hand book tries to do exactly that.