1 of 1 people found the following review helpful
Enjoyable and well written practical guide,
This review is from: How to Be a Social Entrepreneur: Make Money & Change the World (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
Right from the outset, the definition of a Social Entrepreneur is established as someone who recognises a social problem and seeks to deal with it through entrepreneurial means. There is some discussion of the evolution of this idea/movement and how companies and charities are now both realising that you can often do good, and keep on doing more good, while making a profit. Without them being in necessary conflict!
Like all good books in this category, lessons and suggestions for the budding Social Entrepreneur are drawn out from real examples, which also act as sources of inspiration and a basis for one's own exploration. Its definitely not a self help book, its much more useful than that and one that I have already passed on to those I suspect to be budding Social Entrepreneurs. All have found different parts of the book more helpful than others but all have been given a boost by it to take their plans further.
Ashton's style of writing is quite practical and personable, though bordering on being a bit too "chatty" at times. I hope a 2nd edition would correct this and make room for recent developments in this ever expanding area of business.
If you want to change the world through business, or know someone who does, then read this book and go do it!!