Customer Review

1 of 1 people found the following review helpful
5.0 out of 5 stars Idea validation and customer development done right - why and how, 23 Sept. 2013
By 
This review is from: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Paperback)
The Mom Test is exactly what I needed at exactly the right time. It's a complete guide to real customer understanding. I'm a first time entrepreneur starting up a web based social travel and language website. I've done a lot of research on idea validation and customer development, but none have been as easy to understand, useful, comprehensive, straight forward and eye opening as this. Let me explain.

As a founder I was very confident with my business idea from feedback I had got from friends and acquaintances. Who isn't? Based on what I was asking, who I was asking and how I was asking it, I had no reason not to be (blindly) confident. But I still had some lingering doubts that my target market might not feel the same way. Then Rob released this book and I snapped it up. I've taken a course run by him in the past so I knew he was a guru on the topic.

While reading it I soon realised that my approach was completely wrong and was only going to give me responses I wanted to hear, that were not a true reflection of what people actually thought. Useless, and it easily could have taken me down the wrong path.

The Mom Test explained exactly what I was doing wrong and why, with easy to understand examples. Then it gave me a step by step process of how to have real conversations with the right people to get relevant information, with reasoning behind each part of the process. I'm still learning, but now my conversations are far more real and give me useful information.

The most interesting thing is that before reading this book I had no idea how badly I was conducting my customer research. And I doubt it's just me because what I was doing seemed to be ok and made some sort of sense. The real value of this book is in the right way to do it, which is probably not what you would think.

Finally, I would say this book is a must read for early stage businesses as well as later stage businesses that want a deeper understanding of their customers.

Ps. Thankfully, now I'm even more confident with my business.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

Reviewer


Top Reviewer Ranking: 1,813,893