Customer Review

11 of 13 people found the following review helpful
5.0 out of 5 stars Essential Reading for Ecommerce Start-Up Companies, 26 April 2013
Verified Purchase(What is this?)
This review is from: E-commerce Get It Right! - Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses (Paperback)
I am very impressed with the effort Ian Daniel has put into providing such useful information for new ecommerce websites. I emailed Ian just after buying the book. He responded literally within minutes and has since sent me other information regarding the approach I should take when employing and working with web designers and people who pass themselves off as SEO "experts". Ian's advice set off many alarm bells, especially as I’m new to the ecommerce world and in my dealings with web designers.

Although I am quite astute when it comes to setting up and running a business (I have been running a successful face to face business for the past 2 years) I have realised, thankfully quite early on, that in order to run a profitable ecommerce business, there are no short-cuts to understanding how your ecommerce website functions. This includes all the technical aspects. You don't need a PhD in website development, but you do need to know a sufficient amount not to come across as naive when talking to web designers. Unfortunately, there are cowboy companies out there who may abuse the fact that you know next to nothing about designing a website.

Having now read most of this book, I have realised that I made numerous mistakes. I wish I had read it several months ago when I was looking to employ my first ever web design company. My website is being designed right now and although it's too late to change the company I'm working with, this book has given me the confidence to ask them lots of probing questions. My web designers no longer have the upper hand, because I know what I'm talking about! Also, make sure you fully understand their contract before you sign anything. If necessary, get legal advice before signing the initial contract, before you give them a single penny. Most are not interested in your business or whether you are ever going to make a profit. Make sure they work hard to give you the website you need to make money on the internet.

I highly recommend this up-to-date ecommerce book. It is rare to find an author who is willing to promptly respond to your emails. Use this book to learn as much as possible about the technology involved in designing your website, learn about effective SEO and get your ecommerce business off the ground!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details