11 of 13 people found the following review helpful
Essential Reading for Ecommerce Start-Up Companies,
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This review is from: E-commerce Get It Right! - Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses (Paperback)
I am very impressed with the effort Ian Daniel has put into providing such useful information for new ecommerce websites. I emailed Ian just after buying the book. He responded literally within minutes and has since sent me other information regarding the approach I should take when employing and working with web designers and people who pass themselves off as SEO "experts". Ian's advice set off many alarm bells, especially as I’m new to the ecommerce world and in my dealings with web designers.
Although I am quite astute when it comes to setting up and running a business (I have been running a successful face to face business for the past 2 years) I have realised, thankfully quite early on, that in order to run a profitable ecommerce business, there are no short-cuts to understanding how your ecommerce website functions. This includes all the technical aspects. You don't need a PhD in website development, but you do need to know a sufficient amount not to come across as naive when talking to web designers. Unfortunately, there are cowboy companies out there who may abuse the fact that you know next to nothing about designing a website.
Having now read most of this book, I have realised that I made numerous mistakes. I wish I had read it several months ago when I was looking to employ my first ever web design company. My website is being designed right now and although it's too late to change the company I'm working with, this book has given me the confidence to ask them lots of probing questions. My web designers no longer have the upper hand, because I know what I'm talking about! Also, make sure you fully understand their contract before you sign anything. If necessary, get legal advice before signing the initial contract, before you give them a single penny. Most are not interested in your business or whether you are ever going to make a profit. Make sure they work hard to give you the website you need to make money on the internet.
I highly recommend this up-to-date ecommerce book. It is rare to find an author who is willing to promptly respond to your emails. Use this book to learn as much as possible about the technology involved in designing your website, learn about effective SEO and get your ecommerce business off the ground!
E-commerce Get It Right! - Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses(54 customer reviews)