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The Art of Shopping,
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This review is from: The Art of Shopping: How We Shop and Why We Buy (Hardcover)
Interesting book by Scamell-Katz. He is one of the pioneers of observing actual customer behaviour within 'bricks and mortar' stores and using that to gain insight into the reasons customers purchase (or don't purchase). The book covers similar ground to Paco Underhill's "Why We Buy", but with more emphasis on the way our brains influence our shopping behaviour. (Also check out Herb Sorensen: "Inside the Mind of the Shopper").
The book is a good introduction to the subject and would be useful to someone working in a large retail chain looking for insights in how to plan store layouts. It would be of equal value to an independent retailer looking to increase sales by modifying the internal arrangement of their store.
Recommended as a useful addition for those wanting to understand the science of retail.