Interesting and enjoyable,
This review is from: Evil by Design: Interaction Design to Lead Us into Temptation (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
This book is well laid-out, very easy on the eye, and manages to combine sleek looks with some really engaging content. It uses the theme of the seven deadly sins to show how design can tempt users of graphic interfaces - you may learn something about how you've been manipulated by good design, as well as how to implement these techniques yourself. The section on 'Envy', for example, gives ways to make products desirable and inspire envy in consumers so that they will covet things. Every section is illustrated with real-life examples so that you can see the practical applications of the various techniques. All in all, this is a great book, and a must-read for anyone who wants to use design as a tool of persuasion.