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Customer Review

3 of 3 people found the following review helpful
4.0 out of 5 stars Great introduction, but not for the 'recipe-driven' reader..., 24 Mar. 2010
This review is from: This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success (Paperback)
Having read this, my impression is that it's a book for those who are fairly new to the social media scene, and not aimed at the IT web-savvy professional. I fall somewhere in-between so found some of it useful, some of it timely reminders and some of it was stuff I was already well aware of.

However, it's a well-written, fairly casual yet highly informative text on how to make the most of social media in a business context, addressing some important issues beyond one-way 'what we're doing' messaging to using it as a deliberate and managed touch-point for the current generation of IT literate consumers. There are some great examples of businesses of various sizes using social media to create advocates out of complainers, generate customer groups and fans, make offers and even create new products.

The style is, though, not one for the 'follow this sequence of steps and it'll all work', i.e. those looking for an IT recipe to follow. It's much more strategic and thought-provoking than that, even asking you to ponder whether social media is actually relevant at all to your target customers.

Overall it's a good read that I know I'll be dipping back into but like all IT guides it's at the mercy of the pace of internet progress.
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