0 of 3 people found the following review helpful
Poor mans freakanomics,
This review is from: The Economic Naturalist: Why Economics Explains Almost Everything (Paperback)
What does a lecturer do when he has only a few original ideas? In Robert Frank's case publish his students assignments.
Having read freakanomics and the undercover economist, both good reads to popularise economics this came as a major dissappointment.
I would avoid this book for a variety of reasons, mainly as it is unoriginal and some concepts lack academic credibility.