12 of 12 people found the following review helpful
Easy to follow creativity ideas,
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This review is from: Creativity Now: Get Inspired, Create Ideas and Make Them Happen - Now! (Paperback)
As a reader of lots of creativity and innovation books I thought I would read Jurgen's book as I had enjoyed his book on Focus, which I read last year. All in all this is good book, it is set out in very easy to read chapters so that you can dip in and out of it as you want. If you want some help to get your creative juices flowing then it is much easier to read than some of the Edward de Bono texts or Creativity which although good can be a difficult read.
Jurgen has distilled some of the best creative ideas and tools and made them accessible. What's more he has divided the book into four sections Dreaming, Originating, Applying and Adapting which take you through the creative process and make it easy for you to understand how your brain works and how to tap into your grey matter more effectively. I think this is an excellent starter book for anyone wanting to know more about creativity and how to generate ideas, then if you want to take it further you could look at Thinkertoys: A Handbook of Creative-Thinking Techniques which packed full of creative and thinking games.