Customer Review

3 of 3 people found the following review helpful
4.0 out of 5 stars Watch out for Max Barry!, 15 April 2005
This review is from: Jennifer Government (Paperback)
Jennifer Government is a satirical romp somewhere midway between a zany critique on globalisation and a Whitehall farce with shades of Candide thrown in for good measure.
As John Nike rightly notes, it is also the antithesis of 1984, at least until the government gets its revenge on the wayward Mr. Nike. Capitalism and consumerism have assumed complete control, to the extent that that membership of loyalty schemes spells success, and to continue growth means obliterating the opposition. As the battle lines of competition are drawn, the key corporate marketing liaisons of the top companies are like first world war generals. In this context, John Nike initially gets ahead by being more crazy and delusional. Given the power of NRA armies, he exploits the world like a dictator before the forces of reason - on his own side - catch up, but only because they believe his strategy is not good business.
The inventiveness here is once in a generation - truly inspired. And the satire would lack any bite had he not used real global corporates and brands to illustrate his point - his message is entirely credible.
Like Tom Sharpe, Joseph Heller and other great satirists before him, Barry has created a bunch of eccentric characters worthy of Dr Strangelove, whom he bounces off one another at breakneck speed and tortures with gay abandon to illustrate the madness of marketing. And John Nike is truly the anti-hero of his era. If ever this book is filmed, I can just picture John Lithgow playing Nike in a state of semi-deranged fervour! So why name the book Jennifer Government? She represents the ultimate salvation from destruction, perhaps in a nod to the classic morality tales named after the heroine.
The main weakness is that Barry fails to create a powerful ending, so the book peters out with an unrepentant John Nike discovering that the world has moved on in his absence. Somehow, I feel the characters had somewhere to go, to find the true moral before living happily ever after. This is a writer of great promise, one who will surely someday create the next Catch-22.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

3.9 out of 5 stars (46 customer reviews)
5 star:
 (18)
4 star:
 (13)
3 star:
 (9)
2 star:
 (4)
1 star:
 (2)
 
 
 
£9.99 £7.99
Add to basket Add to wishlist
Reviewer


Location: Tiptree, Essex, UK

Top Reviewer Ranking: 1,429