5 of 6 people found the following review helpful
Lots of content but not enough 'How to',
This review is from: Fascinate: Your 7 Triggers to Persuasion and Captivation (Hardcover)
A very interesting book with lots of stories to accompany the technical aspects but very little 'How to' for the reader. For me to get value from this it needed to include ideas and suggestions on how I could apply the subject of fascination to develop my business.