1 of 1 people found the following review helpful
Shows You How To Actually Apply Principles,
This review is from: Made to Stick: Why some ideas take hold and others come unstuck (Paperback)
This is an excellent book! The authors have identified those factors that make an idea become viral and the stuff of legend regardless of whether or not its true, correct or even any good. They have included plenty of evidence in the form of case studies and tips on how to use the information to make your ideas "sticky". Often books such as these are interesting but give you no clue as how to apply what they tell you to your own life. The fact that this one does makes it stand out for me. Its also nice and easy to read. I would definitely recommend this book for anyone involved in marketing, copy writing, journalism, writing or blogging.