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This review is from: The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Paperback)An excellent book on the subject of green marketing. Well informed, well balanced and thought provoking. A must read (along with Ethical Marketing & The New Consumer and the Green Manifesto) for all marketing gurus, marketing directors and students of marketing. Theses are THE top three books that will tell you all you need to know.
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