5 of 5 people found the following review helpful
Does what it says on the tin,
This review is from: How to Do Better Creative Work (Prentice Hall Business) (Paperback)
A timely book that will become required reading for anyone involved in the advertising industry, agencies and clients alike, from receptionists to creative directors. Harrison's own agency would routinely sweep the board at awards ceremonies, and here he dusts the detritus from the creative process to deliver his operating template, in which simplicity is the watchword. Simplicity combined with common sense, hard work and the creation of an agency culture that promotes personal fulfilment yet depends entirely on teamwork. Peppered with eclectic pearls of wisdom from industry visionaries pas and present, this no-nonsense "how to" book is as tightly written as the best copy, and the clarity of the insight contained herein should see Harrison take his place alongside such luminaries as Ogilvy, Gossage and Bernbach.