2 of 3 people found the following review helpful
Beginners' guide with something for everyone,
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This review is from: Free Stuff Everyday: How Customers And Companies Can Unlock The Power of Freebies (Kindle Edition)
It strikes me as slightly ironic that I got this book, about getting free stuff, as a freebie. And maybe that just demonstrates that I'm not quite in the target demographic: I've been looking for freebies for about as long as I can remember, and since I started blogging (in 2008), I've had PR companies approaching me to offer their products.
So there was a lot of this book that I skimmed over, particularly in the introductory chapters, as it wasn't news to me that brands will give gifts and samples in exchange for exposure. On the other hand, I found plenty of useful and eminently practical information in these pages. I've never been to a trade show, I don't use my blog to badge myself as a journalist for press tickets, and actually, it's rare that I approach a company directly to ask for something. Essex gave plenty of examples of little ways that I could up my game, and make more of the presence I've already built.
This is a concise, helpful guide which I'd recommend as a great starting point for anyone new to the freebie scene - but may be worth a look even if you already know your way around PR agencies and marketing departments. Especially if you can get this book for free!