Customer Review

5 of 5 people found the following review helpful
5.0 out of 5 stars gives a different perspective to the poor, 1 May 2006
This review is from: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Hardcover)
I have visited the aravind eye hospital described in this book and I am from India. This book opens your mind to the possibilites that are available to anyone investing in an upcoming economy like India. This is surely a must read for multinational companies hoping to sell in markets like India.

Higher levels of technology are needed and not lower; though costs should be lower- for eg if you are a bank manager and want to provide a ATM machine in rural areas where people are illiterate - introduce retina scans or fingerprint scans rather than PIN numbers. This way you can get the poor to use your bank. In large enough numbers this will be profitable(india and china can benefit from these innovations as they have strength in numbers)The trick is to create a robust scanner with minimal costs.

The future is in these markets for most big companies as the growth oppurtunities in the developed world are stagnating- ignore these markets at your peril. These poor peple will over time become middle class and if they know your company now - in 10-20 years time they will stay loyal to your company. In addition prahalad shows how you can be profitable in the immediate term as well.
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4.8 out of 5 stars (5 customer reviews)
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