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This review is from: Advanced Web Metrics with Google Analytics (Paperback)
Few things can be better than a book written by someone on the inside (though he isn't any more). Brian Clifton has written an excellent book for both beginners and intermediate users of Google Analytics, and most of the tips and thoughts apply equally easily to any other web analytics program that people may be using (and, indeed, everyone with a website should be using some form of analytics!). Especially the section on tips and hacks is extremely interesting and handy once you have used Analytics for a bit, giving you an insight into how you can adapt Analytics to your exact purposes. If you are at an advanced level then I wouldn't recommend this book, also because it was written a while ago so newer features like event tracking aren't covered at all, and some code is defunct now with the more recent updates. But for everyone getting started it should be at the top of the book pile on your desk.
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Initial post: 19 Jan 2010 12:31:03 GMT
Agreed - the first edition is getting out of date. Just to let you a new one is on the way - practically a complete re-write with all the latest features covered (up to the end of 2009 included), plus a few you may not have seen yet. All scripts/hacks have been revised and the Event tracking as grown quite a bit. The total book size is now over 500 pages... The following has more info: http://www.advanced-web-metrics.com/blog/
Posted on 1 Apr 2010 11:22:50 BDT
The 2nd Edition edition (5 Mar 2010) is out and should address some of these issues: Advanced Web Metrics with Google Analytics
It's a bit confusing that that "2nd ed." is not included in the title on Amazon.
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