Customer Review

2.0 out of 5 stars Hello Gravity might be closer to earth than they would like, 19 Aug. 2014
This review is from: The Golden Kind (Audio CD)
The Golden Kind is the second album by German pop kids Hello Gravity. Hello Gravity are label mates of This Is The Arrival, whose second record we reviewed last year. As the cover suggests, the album is glittering pop record inspired by the sound of the 80s. The Golden Kind was produced by Ron Flieger who also produced TITA’s latest and was in the top ten of the hypemachine charts with his remix of Metric’s Stadium Love.

The album kicks off with the single Golden, which is still available for free download. Golden is a midtempo pop song that essentially rests on the line “We are the golden kind“, which is also the title of the album. While the song is pleasant to listen to I have no idea what the golden kind is supposed to mean but it invokes all that glitter and glamour that shimmers through the entire album.

Spotlight is a pop song laden with heavy synths and a disco stomp beat. Elise has an interesting opener that borrows from 80s sounds of Kraftwerk or Depeche Mode. That is until the synthetic beat and the repetitive vocals kick in.

Night starts out with electronic noises that could be taken directly from College or Daft Punk. As much as I like the idea, the remainder of the song doesn’t really connect with the material at all and essentially rests on two lines that are repeated over and over.

Five songs into the album (which is also the middle of the album) Iceberg is the first song, aside from the single, that caught my attention with it’s catchy chorus although the lyrics are rather silly but it’s just a pop song after all, isn’t it? “Get down and let down and turn around / My heart’s an iceberg that let’s you drown / I know exactly the way it is now” – I think the real problem here is that this keeps going on for another two minutes or so which eventually made me want to fast forward to the next track.

Tightrope is a midtempo ballad which makes another rhyme on down and drown (“I kept the tightrope that I wouldn’t drown / She’s trying to leave but my senses shut down“)… Sorry lads, but this is rather awkward.

Awake is a little more interesting than what I’ve heard so far. It is less repetitive and gives me the feeling that the bands is a bit more adventurous on this one.

Lust starts out with sounds that could be coming right out of a Gameboy (or a mobile game for you young folks) and then guitars and synths kick in. It is certainly one of the more interesting things they have done on the entire album and I wish there was more of that.

Pictures is another uptempo and quite catchy track that will work well in the indie clubs while Youth is a pompous closer to a otherwise mediocre album.

The problem with the majority of the songs is that they are repetitive and unsubstantial. With an average running time of 3 minutes each song just repeats the chorus for the majority of the given time which makes the songs feel more like samples than thorough compositions. The lyrics are strung together with the usual blunt pop song repertoire and rely mostly on their constant repetition which makes them really tedious to listen to. The production is decent and there’s a lot of good ideas there. Unfortunately, some of these ideas aren’t really unfolded or don’t connect well with the songwriting. After all, the songwriting is the biggest problem with this album. Hello Gravity might be closer to earth than they would like.

indieisnotagenre.com
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Location: Berlin, Deutschland

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