An Excellent book easy & enjoyable to read,
This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)
David Meerman Scott has created a bestseller full of practical examples of the creative use of digital marketing and makes a clear cut case why the old rules of marketing and PR are ineffective in a world where everyone (well nearly everyone) is online. This book should convince those cynics who cannot see how the use of social media and web sites can drive sales as well as good PR.
What I really like about the book are the illustrated examples throughout, not diagrams and pictures, but in the spirit of being online, lots of very useful footnotes with URL references to useful web pages and websites. This is a book to be read with your ipad or laptop switched on to see what he is talking about. It is also very well written, avoids unnecessary jargon and is easy to read.
I am responsible for marketing & PR in a National Charity where one's marketing & PR budget is restricted and where most of my trustees think marketing is all about placing adverts in magazines and organising events and that PR is getting articles in newspapers and in letters to the editor.
I would say this is a really useful reference for all involved in marketing and for all those working on restricted budgets like myself this book is definitely a must for you.
It validates through examples of best practice the need to develop on-going relationships with customers and the value of personality within a Brand and how social media can help to cement that. I put this up there with Gary Vaynerchuk's books which also give examples of good practice and there are no swear words.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly(7 customer reviews)