6 of 6 people found the following review helpful
A great story spoiled by a couple of things...,
This review is from: Whisky Dream: Waking a Giant (Paperback)It's a great story - how a wine merchant got together with Bowmore's Jim McEwan to restore the Bruichladdich distillery, with plenty of ups and downs along the way. You have to admire their determination to succeed, when they are trying to compete with multinational drinks conglomerates. Not only is Bruichladdich distilling again, they are starting a new project to rebuild the long forgotten Port Charlotte distillery.
The downside is that the writer seems to have pretty much been taken in by Bruichaladdich's marketing team and parrots back everything he's been told. We are constantly told about their "tiny" marketing budget, but the owners have built up a lot of hype surrounding the brand. Rivans is uncritical of their controversial range of "innovative" finishes (which were pioneered not by Bruichladdich, but Glenmorangie) and lets himself down with a few inaccuracies.
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Initial post: 8 Dec 2012 08:31:28 GMT
Last edited by the author on 8 Dec 2012 08:32:41 GMT
Stuart Rivans says:
Hi Count Jeffery
Re. Me 'parroting back' details from Bruichladdich's marketing team, well, they don't really have one. This is not a critical tome on the company itself, hence the lack of controversy. It's a celebration of the saving of the distillery from permanent closure. Have no idea what you mean by inaccuracies, seeing as it took 8 months pf painstaking research, but please feel free to point them out to me at: email@example.com
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