5 of 5 people found the following review helpful
a truely useful little book,
By A Customer
This review is from: Colour Image Scale (Paperback)
I work in product development - creating new product ideas and convincing others to work on them. Part of the job is to be good at selling an idea. This little book has helped me to choose the right colour schemes for my presentations, to help suggest the right emotions/ mood for the product idea. It has been extremely useful in helping to get the message across.
It also helps non-designers to use colour effectivley, and to avoid ruining a promising idea with the wrong colours.
I love it - and it is endlessly fascinating.
Use it for anything where you want the right emotional response - presentations, product design, interiors, even for choosing what to wear!!!