1 of 4 people found the following review helpful
Excellent, thought provoking, brilliantly clear,
By A Customer
This review is from: Building Strong Brands (Hardcover)
Required reading for anyone interested in building, maintaining or growing a brand. Stop what you are doing now to build a brand until you have read this book. No marketing education program should be without this knowledge. Dr Aaker's students at Berkeley are among the most fortunate in the country.