1 of 1 people found the following review helpful
Cut the filler - what is your success criteria?,
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
In terms of managing a website - this is the book to read first before you start.
It really makes you think about what is the purpose of your website, who is your audience, what do they want to do on your site and how can you make it as easy as possible for them to do those things.
All common sense and simple stuff, but these are always the 2 hardest things to do.
Knowing what your success criteria is for your site is essential, be it generating sales, giving people information, letting people have their say about your organisation.
Once you know what your success criteria is - you can work backwards from there and create a killer website.
This book is a must for people serious about managing a website.