13 of 15 people found the following review helpful
.... a bit obvious,
This review is from: I'm One: 21st Century Mods (Hardcover)
I was really looking forward to seeing this book but was unfortunately a bit disappointed. I cannot fault the initial words by Rob Bailey which I thought were going to set the scene for some excellent pictures. However after viewing, the book gives the impression that the 21st century mod is exactly the same as the previous mid 60's and revival mods that have gone before. Of all the 100 or so pictures in the book, all of which in fairness are nicely photographed, I only counted about 16 pictures of guys and girls looking really cool... the rest looked frankly a bit tired, clichéd and in some instances all a bit Austin Powers for my taste. All a bit ironic really when you consider the definition of modernism and the fact that those who really got it had moved on by `63/64. But Bailey is right when he says you can be a mod at any age - the ethos of mod never leaves you. There are plenty out there who still have the mod ideal, dig the coolest music, always look sharp and who have the 60's as a reference but neatly apply it to the 21st century. Those in the know recognise it straight away.. and no sign of a parka in sight. If only Friedrichs had sought these folks out....now that would make a relevant book.