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Customer Review

4 of 4 people found the following review helpful
4.0 out of 5 stars no nonsense, 5 Nov. 2011
This review is from: Start It Up: Why Running Your Own Business is Easier Than You Think (Paperback)
A fairly decent inspirational read that once more confirms the old truism that in order to succeed in business you first have to go and do something and then pretty much keep doing one thing after another until you eventually make it.
In addition to that the book also contains some pretty good advice, imho, on where to look for money and about how it's always a bad idea to borrow money against your house. Another sensible piece of advice is that when you're just starting out perhaps the most sensible approach is to moonlight until your business starts making enough cash or at least until you're sure that it's already on the verge of generating steady cash flow.
I also liked the bit about the importance of execution. It's repeated throughout the book and for a good reason as there are probably hundreds of thousands of aspiring entrepreneurs out there coming up with all sorts of ideas but never actually getting round to implementing those ideas.

If it's some sort of a revelation you're after this book is not for you, but truth be told there's probably nothing new in how to go about starting your own business, all the information has been known for centuries and this book just provides a good summary of it.
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