Good for beginners and as reference,
This review is from: Pragmatics (Oxford Introduction to Language Study ELT) (Paperback)
As an avid follow of pragmatics, this book has proven invaluable in my Undergraduate studies of linguistics. It is clear, concise and acts as both an introduction, and then a reference.
At times, the writing style is confusing. Linguistic-specific terms are introduced in bold, but are sometimes not as well explain as in other sources (e.g. Introducing English Language, by Stockwell and Mullany).
I would recommend this to any new-starter to pragmatics (or, actually, semantics/stylistics/linguistics in general), as well as a veteran who wants to either brush up on their knowledge of the field or reference pragmatic theory.
It doesn't offer much in the way of the application of pragmatics. There are short extracts where Yule applies the theory he speaks about, but these are not always well-explained.