16 of 24 people found the following review helpful
Excellent guide to Corporate design theory & practice,
This review is from: The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand ...How to Create and Sustain Change through Managing Identity (Paperback)
A guide written by a master of Large scale corporate identity design. Should be read by any designer involved in corporate re-design or new brand launches.
As with most things in design, it's hard to establish a 'right' way of doing things as procedures differ depending on what design group you work in (if any). Wally manages to establish a way of working that really enables the client and the designer to understand each other and enable real change within their company.
Although Mr. Olins has less involvement in the day to day running of Wolff Olins these days, it's still a highly regarded company, with some of the best people in the business still instigating change at a corporate level via intelligent design...