Customer Review

8 of 9 people found the following review helpful
5.0 out of 5 stars Outstanding--should be mandatory reading for all leaders, 22 Nov 2001
This review is from: Good To Great (Hardcover)
Few business books justify the epithet: seminal, but this one surely does. Based on five years intensive research it nevertheless presents its case for what makes an organisation shift from merely good to becoming great with absolute clarity.
It's three key questions: What are we passionate about, what is our key economic driver, and what can we become best in the world at, are surely classic markers for every company that aspires to do more than just make money.
Bet this one sells a million. On second thoughts it probably won't, which explains why there are so few great companies out there.
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4.5 out of 5 stars (106 customer reviews)
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