Customer Review

7 of 10 people found the following review helpful
4.0 out of 5 stars Enlightening and Entertaining, 30 Mar. 2011
This review is from: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Hardcover)
Last week I was approached by McGraw-Hill to review Pitch Anything by Oren Klaff and I keenly accepted the offer. Having finished the book last night I'm happy to report this is one of the more interesting AND entertaining business books that I've read.

In Pitch Anything Oren introduces his S.T.R.O.N.G theory to teach us why our pitches are failing, how to reach out to the inner brain and offer our audiences what they really want. He provides many techniques in how to avoid the obvious traps that put us at a disadvantage and he uses personal examples to help us understand. He confirms one of my popular beliefs that brevity is king, he points out the obvious (numbers are dull) and suggests how we can cause desire from our pitches.

The book is relatively short at 200 pages, which is a blessing and a curse. I dislike long, heavy business texts, preferring books like Pitch Anything that focus in on one business element. However, early in the book Oren states that his methods could be used far beyond multi-million dollar business pitches, but they're never discussed in this book. I would like to have had a few less personal stories about obtaining missing millions of dollars and more information on how the every-man could use Oren's technique to pitch a pay rise, or how to effectively position yourself in large group meetings. This book would then become relative to a much wider audience.

The highest accolade I can give this book is that I WANT to recommend it to others, but I WON'T, as I don't want them using these techniques against me!
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