3 of 3 people found the following review helpful
Excellent introduction to the topic and great motivator,
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This review is from: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Hardcover)
Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover.
Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on as I have done with other books.
The authors have a conversational style which comes across well. They make their points clearly and sensibly, never patronising the reader with too little detail or overwhelming them with too much.
Even a complete newcomer to the topics covered will understand the book and the suggestions they make. There are a number of useful case studies at the end of the book which show how different companies have had success with varying approaches.
This isn't a book that tells you exactly what to do in a formulaic method. It explains the issues, gives an understanding of why certain approaches work and examples of how to implement them.
Overall, it is an extremely useful addition to my bookcase and one I will undoubtedly refer to time and again.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)(7 customer reviews)
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