3 of 3 people found the following review helpful
This review is from: The Invisible Gorilla: And Other Ways Our Intuition Deceives Us (Kindle Edition)
This book explains the scientific theory why people look at something in front of them yet fail to see the obvious! It explains different kinds of cognitive illusions people suffer and how one can minimise them by practising proper reasoning skills.
The language is lucid and examples are convincing. It also highlights how some of the best seller business books on similar topics got it wrong. For example studying successful companies strategies only does not prove they are infallible because many other coma noes followed same strategies yet failed to attain success. This proves alternate solution to success can exists.
It also explains why intuition or gut feeling alone should not be trusted without factual evidence.
This book is a revleation of how human minds work.