Not bad but not up to date,
Verified Purchase(What is this?)
This review is from: Guerrilla Marketing: Cutting-edge strategies for the 21st century (Paperback)
I bought this book thinking that it would give me some great ideas to better market my business. Turns out i knew most the stuff anyway. The book is written as if computers and the internet were merely in their infancy. The writer talks a lot about the yellow pages which i am fairly certain that it is almost obsolete. If you think you have a handle on the basics of marketing i think you should give this book a pass and perhaps go for some of Seth Godin's stuff. Far more up to date.