5 of 5 people found the following review helpful
Everything you need to make the correct pricing decision,
This review is from: Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (Paperback)
I recommend this book to any marketing or finance executive who will take on a pricing project to make important pricing decision and want to know what ought to be considered. The book gives a thorough enough theoretical treatment of pricing to satisfy a Marketing MBA or a pricing professional too.
Unlike less substantial books, Tim Smith provides a logical analysis of the important trade-offs you will have to make in any major pricing project in a practical style, yet clearly demonstrating the important economic frameworks. The book examines the marketing, strategic, financial and economic issues you will need to weigh up in making your pricing decisions. It is illustrated with numerous relevant case studies, worked examples and graphics. There are optional appendices with a full mathematical treatment that need some basic knowledge of algebra.
Head of Pricing and Planning
UK Wireless Operator
(2 customer reviews)