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Sun Tzu's "The Art of War" has provided strategists with essential advice on battlefield tactics and management strategies for more than two thousand years. In recent years, "The Art of War" has become a cult book for business leaders and is regarded as essential reading for global entrepreneurs seeking to master strategy. The book has also, unsurprisingly, had a huge influence on military planning both in the East and West. Assuming you don't necessarily have any countries to invade or plan to lay siege to any kingdoms in the foreseeable future author Karen McCreadie interprets Sun Tzu's strategies for the debatably less dangerous pursuit of business.This brilliant interpretation of Sun Tzu's work is not a substitute for the original. Its purpose is simply to illustrate the timeless nature of Master Sun's extraordinary insights by bringing them to life through modern business case-studies. The fantastic format of Karen's work helps to transform the undeniable wisdom contained in the original "The Art of War" into an entertaining accompaniment to one of the greatest books ever written. Key selling points are: it builds on the reputation of an international bestseller; timeless theories explained and illuminated by use of by 21st century examples; and, gets straight to the essence of the original, brilliant, tried-and-tested theories in an accessible and modern style. In 52 brilliant chapters, the author uses up-to-date examples to reveal the key messages of Sun Tzu's advice, ready for immediate real-world application. Chapters are completely independent of one another so readers can easily dip in and out.
About the Author
Karen McCreadie is a freelance writer who specialises in ghost-writing books. She formerly worked in marketing and the personal development industry, and recently returned to the UK after 10 years in Australia. Karen has written books for multi-millionaire businessmen, CEOs and international speakers on topics ranging from sales, coaching and wealth creation to the mind/body connection and psychological profiling. She is also adapting Think and Grow Rich by Napoleon Hill for the Infinite Success series, and these two books will be the first where her name appears on the cover rather than tucked away in some dimly lit corner.
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