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5 Reviews
5 star:
 (4)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
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2 of 2 people found the following review helpful
5.0 out of 5 stars Fantastic Book, 7 Dec 2011
Having recently started working in marketing, this book was the perfect tool for me. Marketing is a technical subject and there was a lot of new vocabulary and jargon to get to grips with.

This book provides clear explanations for hundreds of words and phrases, putting them into context and using relevant examples. I still use this book regularly to refer to words as and when they come up. It follows the logical order of a dictionary and is therefore very easy to dip in and out of as required.

The book is extremely current and includes the latest terms for digital marketing as well as more traditional marketing vocab.

I would recommend this book to anyone currently, or considering, pursuing a career in marketing.
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5.0 out of 5 stars loved, 5 July 2013
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very well packaged, no signs or marks within the pages, a hard cover would be more fascinating, but unfortunately is too expensive
anyway, pretty interesting
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1 of 2 people found the following review helpful
5.0 out of 5 stars Remarkable, 27 July 2011
This book is a remarkable achievement. It is not only broad in scope and comprehensive, it is also well written. It is an invaluable reference tool.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Grande Livro, 12 Jan 2013
Fantástico Dicionário com todos os temas de Marketing, fácil leitura e interpretação.
Esclarece de forma profícua as dúvidas aos profissionais de Marketing.
É sem dúvida um livro de apoio para qualquer estudante ou pessoas interessadas na temática do Marketing.
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4.0 out of 5 stars good, 17 Oct 2014
Verified Purchase(What is this?)
good
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