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6 Reviews
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Timeless Masterpiece
You wouldn't believe it's written in 1923! It's content (with slight exceptions) is still valid. And this makes this book a timeless masterpiece to read. It's quite easy to read - few hours. But conscise and full of insightful information. It looks like it was a great inspiration for David Ogilvy.
Published on 15 Nov 2009 by Can Burak Bizer

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1 of 1 people found the following review helpful
3.0 out of 5 stars Content great, product not so good.
Bought this book after a recommendation and it has proven a very interesting read. Only reason for the 3-star review is the quality of the product itself rather than the content. The book is now public domain but I assume the original pictures may be covered under a different copyright law and are therefore not included. This means that where the book refers to a...
Published 23 months ago by D. Powell


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1 of 1 people found the following review helpful
3.0 out of 5 stars Content great, product not so good., 5 Feb 2013
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D. Powell (Manchester, UK) - See all my reviews
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This review is from: Scientific Advertising (Paperback)
Bought this book after a recommendation and it has proven a very interesting read. Only reason for the 3-star review is the quality of the product itself rather than the content. The book is now public domain but I assume the original pictures may be covered under a different copyright law and are therefore not included. This means that where the book refers to a particular advertisement they are actually not present. I'm sure they'd be fairly easy to track down online though but the same could be said for the book itself. Also there are quite a few typos which leads to a little bit of re-reading of lines in order to work out what they are supposed to say. Definitely worth reading if you are starting out or want to brush up on your advertising knowledge and as other reviewers have noted, it's amazing how relevant much of the content remains even in the digital age.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Timeless Masterpiece, 15 Nov 2009
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Can Burak Bizer (london) - See all my reviews
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This review is from: Scientific Advertising (Paperback)
You wouldn't believe it's written in 1923! It's content (with slight exceptions) is still valid. And this makes this book a timeless masterpiece to read. It's quite easy to read - few hours. But conscise and full of insightful information. It looks like it was a great inspiration for David Ogilvy.
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5.0 out of 5 stars good book, 21 Jan 2013
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This review is from: Scientific Advertising (Paperback)
A book to be read by any one needing to get more information on modern day advertising. A good read.
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5.0 out of 5 stars Panel advertising., 8 July 2011
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This review is from: Scientific Advertising (Paperback)
The book applies the principles of mail order classified panel advertising to the general theory of panel advertising as done by Advertising Agencies. This book is the standard text for those who critisize Ad agencies insistance on spending enormous sums of client money without any way of evaluating the results achieved.
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5.0 out of 5 stars Read it, 24 Sep 2014
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J Welch (Norwich) - See all my reviews
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This review is from: Scientific Advertising (Paperback)
If you work in marketing or advertising, read it. It's that simple. You will not believe that it was written in 1923.
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4.0 out of 5 stars Nice little read., 6 Sep 2014
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This review is from: Scientific Advertising (Kindle Edition)
Good book, Covers alot more than I needed but if your into marketing in anyway im sure this can help you.
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