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Hard-hitting, no-nonsense advice on building a successful business
on 26 April 2014
Kate Lester is a non-nonsense, shoot-from-the-hip successful businesswoman. This book explains what she does to be successful in an unglamorous, unfeminine industry - but that's not the important part. What's important is that her techniques will work for any business.
There's a caveat, of course: you need to want to be successful. Sounds odd; Kate covers this, but I know from my own experience that there are plenty of wannabe business owners who specialise in procrastination rather than implementation. Kate is open about this: "simply owning [this book] will have negligible impact on your life. You have to actually do something."
This book focuses more on the "how to do" rather than the "what to do", although the latter isn't ignored. It's a short book, but packed with good advice on just about every page. More than that, Kate is brutally honest about her own successes and failings, both in her business life and her personal life, and explains why she now does the things she does.
There are some who won't like this book. Those who are offended by the f word; want hard-to-hear truths wrapped in fluffy cotton wool; are running a hobby business and are happy or happyish with that; don't like blunt opinions; want to gently dip your toe in the water: give this a miss.
For the rest, this is a love story. Kate's passion and unyielding drive to be successful in her business comes across, as does her passion to help others to be successful in their businesses. Kate's driving the Land Rover of success at high speed over the rocks of real life; if you're looking for the chauffeur-driven limousine of comfort, you've come to to the wrong place.