Top critical review
5 people found this helpful
Out of date
on 26 April 2014
I won't recommend to anyone to buy this version of this book, not because the book is not a great book, but because it is advisable to buy the up to date version of the Dave Chaffey book, called Digital Marketing, instead of Internet Marketing, which is almost totally out of date. The reason is that internet marketing has evolved quite rapidly and this version of the book does not contain fundamental information, like mobile marketing, new ideas on the marketing mix, analytics, and so on.
Nevertheless, The updated book, as it should be, is the right option, because the last edition is perhaps the best book on the market to grab the most advanced theory, principles and application in digital marketing.