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7 of 8 people found the following review helpful
5.0 out of 5 stars Excellent, detailed, comprehensive and readable
Having worked in web and digital marketing for 15 years, I'm quite an expert myself. I bought this book for my daughter (it's a reference work for the Chartered Institute of Marketing course on Digital Marketing). Now she can learn everything I learned in 15 years, just by studying one book. So can you.

It's comprehensive, well written, well structured. Very...
Published on 8 April 2013 by Fibri

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5 of 7 people found the following review helpful
2.0 out of 5 stars Out of date
I won't recommend to anyone to buy this version of this book, not because the book is not a great book, but because it is advisable to buy the up to date version of the Dave Chaffey book, called Digital Marketing, instead of Internet Marketing, which is almost totally out of date. The reason is that internet marketing has evolved quite rapidly and this version of the book...
Published 14 months ago by Jesus Rafael Parada Rivero


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4.0 out of 5 stars Four Stars, 30 Mar. 2015
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This review is from: Digital Marketing (Kindle Edition)
comprehesive and detailed - perfect
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1 of 2 people found the following review helpful
4.0 out of 5 stars Ok, 21 Sept. 2014
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A good overview on digital marketing. This book needs to be read with case studies not within this book to get a true perspective on digital marketing.
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2 of 4 people found the following review helpful
5.0 out of 5 stars Excellent, 23 April 2013
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In the process of up dating my Digital Marketing knowledge - have been a marketer for 30 years, so a lot of this book's content isn't new, just adds that new perspective of how to develop marketing strategy in a digital age. Also useful is the links back to Dave Chaffey's website site - SmartInsights which keep you up to date with new developments in the forever changing environment. Recommend to both students and the mature marketer who wants to keep up to date.

It's is a text book though.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent reference book and study text, 8 Nov. 2014
This review is from: Digital Marketing (Kindle Edition)
I had to return the digital copy and got a hard one instead. The digital copy was not compatible with my Android phone kindle, I could however access it from my Nexus tablet but it still wasnt optimised well enough for for the devise and made reading the text very cumbersome.

All that said the content itself is excellent, well written in an easy to understand fashion. The text is appropriate for everyone including those seeking to become professionals in the field and for marketing professionals who want to update their knowledge.

E
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0 of 1 people found the following review helpful
4.0 out of 5 stars Digital marketing Strategy - Chaffey, 17 Nov. 2012
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Excellent reference book for digital marketing that is well laid out with consistent practical application with mini and full case studies and current organisational examples. The visual lay out of management models really assists the understanding of concepts and renders the book a more appealing tool to digest.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Great! its simple and with content, 31 May 2011
This review is from: Internet Marketing (Paperback)
It's a good book to help you understand what is digital marketing and why it's important. It uses case studies. I liked it because in a simple way explains you how to understand your customer, monitor competitors and elaborate your own digital marketing plan.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Internet Marketing, 6 Mar. 2011
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Vita ('s-Gravendeel, the Netherlands) - See all my reviews
A very helpful book for students and for managers. It provides a lot of information,tips, good examples, real cases, but also a concrete plan of developing an internet strategy for every business. A must-have for every strategic-,marketing-, or IT manager.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Good Database of knowledge, 21 Feb. 2013
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good quality book on the subject.....in depth analysis and highyly recommend it ...as with all books on this subject likely to date quickly....so make sure you get it soon and have a read of it
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0 of 1 people found the following review helpful
5.0 out of 5 stars book as described at good price. Would recommend, 31 Jan. 2015
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Fast service from seller, book as described at good price. Would recommend.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Four Stars, 12 Feb. 2015
Bought it as part of a core reading for a digital marketing course.
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