Shop now Shop now Shop now  Up to 50% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Listen with Prime Shop now Shop now

Customer Reviews

5.0 out of 5 stars3
5.0 out of 5 stars
5 star
3
4 star
0
3 star
0
2 star
0
1 star
0
Format: Kindle Edition with Audio/Video|Change
Price:£2.84

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

on 13 March 2014
This book is a MUST read for all marketers old school or new school. The reason I say old school, is that you will never get to new school without reading this book. I have become so disillusioned by marketing strategists in the UK, who dismiss social media as the future of marketing. For those guys catch up read this book or retire - please. For new school, you know that social media is the channel to market that will provide new customers for brands and that will help to maintain brand credibility and loyalty. Relationship is everything, conversation is at the heart of every human interaction. We simply do not live in an inanimate world. In this book, Bryan Kramer tells how it is and deals with marketing as a social commitment to providing human to human experiences where emotion is relevant in brand interaction.
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 9 March 2014
Succinctly sets out the argument why social media is here to stay and the dangers for all businesses in ignoring it.
0Comment|Was this review helpful to you?YesNoReport abuse
on 5 March 2015
Good book
0Comment|Was this review helpful to you?YesNoReport abuse

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.

Sponsored Links

  (What is this?)