7 of 7 people found the following review helpful
on 13 February 2014
The book provides a decent framework for beginners (like me) to make a check list
of basic things to remember when publishing on YouTube. The book takes a Q & A
format with each of the answers having a narrative, a summary and action points.
Plus a few 'bonus' chapters thereafter, that touch on Shooting videos, What's next
at YouTube, Favourite Tech and YouTube Marketing.
The points that I found interesting in this short book are:
1. YouTube monitors how long people watch your video for.
2. Its best to partner with YouTube, so both may benefit.
3. Mobile devices need special thought and attention.
4. YouTube is a powerful and social media tool that is easily integrated.
5. Single channels have no ranking benefit over multiple niche channels.
6. Marketing to the wrong people or using poor content is harmful and a
very short-term idea.
7. Owning or creating your unique 'topic tag' is crucial.
8. Transcripts in search may become important. (Would voice recognition
I found some of the answers rather weak and incomplete. Such as the one
on using Annotations and the other, How to make your video go viral. Be warned
that most of the links suggested go back to the Author's content. This more than
anything narrows down the relevance and objectivity of the advice provided.
While this book is endlessly repetitive and has countless grammatical and
spelling errors, it is still useful. Despite poor editing, the Writer has
valuable experience with YouTube, which he shares generously and in good faith.
Podcasting is an emerging genre on the internet and will no doubt see many
improvements, ideas and writers in the near future. This book helps to list some
of the known basics thus far.
For these reasons, I recommend the book for YouTube beginners at the price.
It does provide an opportunity for beginners to create a useful background check-list.