Top positive review
Superb insights that provide a step-by-step roadmap for designing and implementing your own social media strategy
on 27 November 2013
This is a powerful resource that covers using social networking sites in combination to create the largest improvement to one's online brand, reputation, or marketing campaign. So, besides providing useful commentaries about using major social networks (Twitter, LinkedIn, Facebook, Google+, Pinterest, Scribd, Reddit, Youtube, and more), the author also provides useful insights into how to use these networks in combination. She also discusses how to mix in blogging, podcasting, webinars, and online courses as part of an overall social media strategy.
About content: It is the strategic insight that make this short and easy to read book so valuable. About form: The author uses an impressively powerful organizational structure: She presents most of the content as "daily challenges," each of which can be carried out quickly and all of which, implemented in sequence, allow one to establish a strong social network presence guided by a systematic social media strategy that aligns with one's own goals. This is a brilliant way to organize content, because it provides an easy way for anyone to design and implement a social media strategy, namely one step and one day at a time.
This "social media roadmap" constitutes valuable additional insight beyond a conventional tutorial, and the way the author's breaking down the complicated task of designing and implementing a social media strategy into manageable subtasks is brilliant.
The author also provides readers with useful ancillary resources, including well-produced video tutorials and an online course where readers can gain additional knowledge and can work with the author individually.