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2 of 2 people found the following review helpful
5.0 out of 5 stars A great guide and a must read, 15 Jan 2014
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I was a first time CEO these last 2 years. If I had read this sooner, I would have avoided a lot of simple mistakes, motivated and managed my team better and ultimately have green faster. This is really a management book. It won't help with marketing and doesn't have any ticks to help you grow.

However, it will to you how to manage your costs, your people, culture and systems. And without those, you won't have any growth.

Good luck
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1 of 1 people found the following review helpful
5.0 out of 5 stars As it says on the cover !, 18 April 2014
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As someone who has had failed company and almost two years into the second attempt i thought it would be good to read up and gain some knowledge..

This book does what it states on the cover and i found its advise and guidance very informative. Backed up with Matt's experience in his company and also with lots of other input from other people who have been there before.

It is US based but the lessons are the same and very helpful for what ever stage your at.

It also has the added value of a blog with downloads available which i thought was a very good added value as many would try and sell this as an in-book purchase. To openly supply templates on how you work is a breath of fresh air and this to me is a sign of what Matt is doing with this publication. i will happily download and borrow the format !

Well done Matt.

SM
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