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19 of 20 people found the following review helpful
4.0 out of 5 stars Fascinating history of a dot.com, 27 Nov 2003
This is not a 'how to sell on Ebay' book. It is a detailed and very readable history of the birth and development of one of the most successful dot-coms.
For anyone who lived through the overinflated bubble that marked the start of the evolution of the internet into the commercial mainstream, this will help explain what was happening inside one of the leaders. It contrasts dramatically with, for example, the demise of Boo.com as described in the equally interesting book BooHoo.com.
If you have worked for a company that started out lean, agile, idealistic and entrepreneurial and slowly found it becoming mired in legal issues, HR, internal politics and general inertia, you will find it all rehearsed here.
Although this book won't start that Ebay busines for you, it will help you understand how Ebay has become what it is today.
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6 of 6 people found the following review helpful
4.0 out of 5 stars Good start, tails off a bit towards the end, 11 July 2005
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A. I. Mackenzie "alimack" (Glasgow, Scotland.) - See all my reviews
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This is a good recounting of the EBay story - it's not a 'how to sell on Ebay book (most of which are fairly useless anyway).
Unfortunately the author doesn't try to 'frame' the story at all, he just tells the story without comment and by about half way through it all starts getting a little dull.
Some comment on why eBay did so well when other auction sites didn't and what the future holds would have been very interesting.
If you want commentary on the effect the internet has had on people Michael Lewis's book 'The Future Just happened' is much better.
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2 of 2 people found the following review helpful
4.0 out of 5 stars The people behind eBay, 12 Aug 2008
By 
Bruce Murphy (Australia) - See all my reviews
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A story of the people and decisions that took ebay from an idea that the perfect market could be realised into a multi-billion dollar company that survived the dot-com crash. This mostly concentrates on the people involved in the early days, but takes time to dwell on outsiders that ebay brought into the fold as well as a few who remained firmly outside. Fascinating.
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4.0 out of 5 stars the ebay story, 1 July 2014
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This review is from: The Perfect Store: Inside eBay (Kindle Edition)
Interesting content, well written, takes the story from 1995 to 2001. Could do with an update to cover the acquisition and disposal of Skype, acquisition and growth of PayPal, change of CEO, threat from a resurgent Amazon etc
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5.0 out of 5 stars Five Stars, 19 Aug 2014
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An interesting read... the next book is going to be called the DEFECT store apparently ;-)
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The Perfect Store: Inside eBay
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