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4.2 out of 5 stars13
4.2 out of 5 stars
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If you don't think you can possibly make money by giving away things for free then read this short book. In fact if you then go on to buy the author's paid for book `The Curve' you have seen his theories in action!

I think this book is a must read for anyone who is trying to set up an internet business. It shows how to create a following and to keep people buying your creations. Clearly if you want more detail then you would have to buy the book but this one gives you a taste of what is possible in the new world of e-commerce.
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TOP 50 REVIEWERon 17 November 2013
The challenge of the digital age is something which most businesses are having to face up to, and not just the obvious ones such as music and gaming. For a short insight into the issues involved this is an excellent starting point. More than anything else it demonstrates that the obvious approach of regarding selling your product in a digital format as an alternative revenue stream is overly simplistic and, in the longer term, doomed to failure. The threat is not so much internet pirating, but the pressure of competition to drive the pricing point towards the marginal cost of the product, which for digital downloads is close to zero.

However, it is wrong to view the internet as purely a threat, although it has undoubtedly proved to be so for major business such as HMV and Game. The author gives examples of the transformational effect on companies and individual sellers, some in quite unlikely areas such as a bakery business, who have been able to use the opportunities in ways which could not have been easily predicted. Part of the message is to try new ideas, and if they do not work, to keep trying different approaches. Freeloaders are, in fact, your friends as they may well turn into ardent fans and big spenders once they are on your side. At the very least they will spread the message to their friends if they like what you are doing.

The author gives a very practical example of what he is extolling, since this free and short download is a lead on to his paid for book, The Curve. However, it does not include just a little of what is in that book as a teaser, as it contains 100% of the message but a very short version thereof. Finally he includes a full chapter from The Curve which shows how the group, Nine Inch Nails, have turned the traditional music publishing model on its head to great advantage. In other words this is a demonstration of how a business can give away something on the internet which leads to a real revenue stream in the sale of Nicholas Lovell's paid for book.

I have worked with companies with a strong internet presence, and have learned in a practical way much of what is included here. However, this is knowledge distilled very succinctly and whatever type of business you are involved in I would say it was a very worthwhile read. It may well strike a chord and inspire you to pay out real cash for The Curve!
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on 25 April 2014
THIS WAS VERY INFORMATIVE AND MUCH APPRECIATED. WRITTEN IN A LAID BACK FRIENDLY STYLE. THIS BOOK WAS AWESOME, I WOULD RECOMMEND THIS TO ANYONE BUT ESPECIALLY MUSICIANS AND PERFORMERS.
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on 24 June 2016
Good insight on free sharing, crowd funding and fan connections, plus its free so you can't go wrong. Short, sweet and to the point
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on 16 May 2014
Is really nice book and they wanna open your mind. Price is good and also really helpful book to have in your tablet :)
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on 24 February 2015
Some very interesting thoughts about doing business in the digital age.
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on 28 October 2013
I had the pleasure of seeing Nick present at Wired 2013. I bought his book The Curve immediately afterwards and enjoy his take on the economics of the digital era
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on 16 November 2015
good tips
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on 13 October 2015
Good book
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on 5 August 2014
A friend recommended this. She liked it. Sorry, I really couldn't get into this.
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