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A philosophical approach to a business matter
on 28 November 2013
I have read various "self help" and business strategy books throughout the years yet I do not confess to knowing everything about the genre, however the personal business plan was a rather pleasant book to read.
The basic premise revolves around how you can change your life for the better by creating a personalised business plan in order to structure your targets, progress and goals - much in the same way one would conduct a conventional business projection. The book has a section at the back for "exercises" which can be completed as the paragraphs progress throughout your reading and the overall quality of the product is good and sturdy, manufactured with good materials.
It is wise to take self help books with a pinch of salt as I feel that many people buy them when they are on a downwards cycle in life and expect a book to provide them with deep seated answers and issues that they have regarding themselves, their goals and their own happiness. This is not a miracle cure, nor does it advertise to be one - something which I very much liked in fairness!
Towards the beginning of the book, the author can have the effect of putting the reader off as the first few pages are dedicated to informing the reader how greater the Personal Business Plan is and what they can expect out of it. This can come off a little conceited, although I warmed to the author later on and found his writing style a little bit less patronising than I had initially. This can be taken as setting context, although I feel there is just slightly too much of the same thing here.
Moving through onto the actual plan, the book does make a variety of excellent points. It is true what the author points out - that more people spend more time planning their weekend at the Zoo than they do their own life and this opens up a variety of questions regarding priorities in our own lives. At this point it would be easy to criticise by saying that TPBP spends too much time focusing on business success and "monetary goals" rather than real life - after all surprises are often the most fruitful and memorable occasions in our lives (not many people plan on meeting their future partner at a specific time and a specific place for just one example). Yet TPBP doesn't do this, it acknowledges that everyone's goals can be different and one persons business success priority could be non existent on the list of somebody else's.
This is where this book truly does succeed. Unlike other self help books which focus on a specific category (I.e "grow your business", "be more attractive", "accomplish your travel dreams" etc.) the Personal Business Plan leaves the majority of the crucial information to the reader. It does not come off in a way in which it is telling the reader what to wish for, it simply and coherently describes a way in which to identify and pursue their personal goals. Has it worked on me? Well to be honest, I am a fairly goal oriented individual anyway and am well on the way to accomplishing everything I want out of life - yet it has opened my eyes to some more philosophical questions about the priorities in our lives, and that is always a good thing.