on 17 November 2013
This book is a comprehensive beginner's guide to online marketing. SEO is a common term that most people are aware of, but I'm sure a lot of people aren't aware what it actually means or what the best ways are to go about utilising it. The Social Media Starter Kit is split into four sections that outline a few different aspects of marketing and it delves into some different techniques. I found it quite helpful and it taught me a few things about SEO, and it also provides sources for further exploration. The writing was clear and engaging so even though it dealt with some abstract concepts at time it still held my interest.