Most helpful critical review
11 of 14 people found the following review helpful
on 4 August 2013
Firstly the whole Samsung deal masked this album and the whole 'event' feels rather corporate and for a hip hop album that's the bi opposite of the genre. But rules are there to be broken and jay z has always been on the tounge of every hip hop fan either loved or hated and from non rap fans he's up there with eminem for people trying get cool points. So when all the hype has died down how did the album do.
My opinion.... It's erm ok. Jay has done a lot better. This albums feels rushed, short on new lyrical content, you don't need rap about drug dealing in your 40s when your a millionaire so I get it but you don't need to make nearly every song about being a millionaire. It's good at first then soon bores. The best jigga is the deeper songs or if he is fronting about money then do it over classic club beats. Timbland is good at beats but a whole album full is too much, need that kanye, that 9th wonder, just blaze.., basically like blue print 2 which was a classic.
Holy grail is a good opener and starts well but then becomes so so for the rest until the last couple. If jay had put this album down to 10-11 songs it would of been better and most hip hop classics are normally the shorter albums think nas- illmatic.
So what would of made this album better... Less songs,deeper lyrics,different produces and less corporate publicity... Sounds familiar? Yes kanye west- yeezus which is gettin 5/5 everywhere and is a classic. Jay came around the same time as this album and drake uploads plus you got earl sweatshirt and big sean dropping, mac miller and j cole. Jay is no longer a big fish in a small pond like years back there's now serious completion and jay can do better than this.
So if your a jay z fan.,, buy it,join the collection but don't get your hopes up. If your looking at getting into jay z then buy reasonable doubt,blueprint and 3 and defo watch the throne which is when jay shines when having competition on records see bbc on this album. It's ok but not as good as it could of been.
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