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2 of 2 people found the following review helpful
5.0 out of 5 stars Concise and To The Point Introduction to LinkedIn
Even though LinkedIn is one of the oldest and most successful online social networks, it is usually overshadowed by many of its flashier siblings. Facebook, Twitter, Google Plus and even Pinterest and Tumblr seem to be getting all the attention in the media reports. Even the long-term LinkedIn users and social media aficionados like myself have often wondered how "useful"...
Published 21 months ago by Dr. Bojan Tunguz

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1 of 1 people found the following review helpful
2.0 out of 5 stars Not bad but very basic.
Handy if just starting out on LinkedIn but others may get more from seeking out Adam Gordon's work as this is really just an expanded 'getting started' book.
Published 20 months ago by Craig McGill


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2 of 2 people found the following review helpful
5.0 out of 5 stars Concise and To The Point Introduction to LinkedIn, 26 Jun. 2013
By 
Dr. Bojan Tunguz (Indiana, USA) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Work Smarter with LinkedIn (Kindle Edition)
Even though LinkedIn is one of the oldest and most successful online social networks, it is usually overshadowed by many of its flashier siblings. Facebook, Twitter, Google Plus and even Pinterest and Tumblr seem to be getting all the attention in the media reports. Even the long-term LinkedIn users and social media aficionados like myself have often wondered how "useful" LinkedIn really is. You don't log into your LinkedIn account all that often, and when you do there is really not much there to "see."

Big part of the reason for this prevailing confusion regarding the usefulness and aim of LinkedIn stems from the fact that LinkedIn is not really a social network in terms of one important aspect: it is not a place where you go to socialize. LinkedIn is a professional network, and as such it doesn't lend itself easily to the casual socialization. It is a rather "serious" network if you will.

Another misunderstanding of LinkedIn is that it's just a modern online version of your resume. To be sure, I still prefer sending a link to my LinkedIn profile as a substitute for sending a pdf or Word copy of my resume, but if resume maintenance is all you use LinkedIn for, then you are greatly missing on a lot that this network could do for you.

"Work Smarter with LinkedIn" is an excellent short e-book that will help you understand what LinkedIn is best used for and how you can take the most advantage out of this professional social network. The book is very concise, to the point, and written in an accessible and informative manner. There is nary a superfluous word in it. Unlike many other books and articles on LinkedIn and social media in business in general, this book is not trying to oversell the value of this approach. It gives you very concrete and useful advice and examples. One of the most useful pieces of advice that I got out of it is that you should only connect with people on LinkedIn whom you are willing to exchange favors with. This approach may seem opportunistic, but in professional settings it makes eminent sense.

Finally, you have to remember that no book or article can help you in building your professional success if you a) don't have the adequate job skills and/or experience, and b) you are not intrinsically motivated and driven to network, both online and off. LinkedIn is just a tool, and it's up to you to have the aptitude and attitude necessary to use it to its full potential.
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5.0 out of 5 stars Excellent information on establishing your basic presence on LinkedIn, 2 Jan. 2015
By 
Charles Ashbacher (Marion, Iowa United States) - See all my reviews
This review is from: Work Smarter with LinkedIn (Kindle Edition)
LinkedIn is not another social media tool and if you treat it like it is, then the result will be just another overloaded inbox with messages of limited value. Like all other sites, there will be people that want to connect to you just to increment their tally of connections with no major purpose behind it. However, if you are selective in the people and groups that you connect to, it can be a valuable to get your professional messages out. In this book, Samuel show you how to get started using LinkedIn to your advantage.
It all starts with the belief that your presence on LinkedIn is your online resume and so you must keep it updated and accurate. By adding material to it on a regular basis you not only show your skills but your followers can also see that you are engaged in doing new things.
However, the real key in maximizing the value you get from LinkedIn is in the quality of your connections. Simply adding a connection because you can is detrimental rather than beneficial. Similarly with endorsements, if someone endorses you for a skill that it doesn't appear that you have then it looks like a tit for tat endorsement agreement. One or two high quality connections that can legitimately vouch for you can be all the value you ever need to get from being on the site.
While there is a lot of information in this book, it should be considered a primer as the novice can understand it and the starting point is the very beginning of a LinkedIn presence. The last section is called The Quick Thirty-Minute LinkedIn Setup and will get you going on the right foot.

This book was made available for free for review purposes.
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1 of 1 people found the following review helpful
2.0 out of 5 stars Not bad but very basic., 23 July 2013
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This review is from: Work Smarter with LinkedIn (Kindle Edition)
Handy if just starting out on LinkedIn but others may get more from seeking out Adam Gordon's work as this is really just an expanded 'getting started' book.
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