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7 Reviews
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5.0 out of 5 stars An Excellent book easy & enjoyable to read, 16 Feb 2014
David Meerman Scott has created a bestseller full of practical examples of the creative use of digital marketing and makes a clear cut case why the old rules of marketing and PR are ineffective in a world where everyone (well nearly everyone) is online. This book should convince those cynics who cannot see how the use of social media and web sites can drive sales as well as good PR.

What I really like about the book are the illustrated examples throughout, not diagrams and pictures, but in the spirit of being online, lots of very useful footnotes with URL references to useful web pages and websites. This is a book to be read with your ipad or laptop switched on to see what he is talking about. It is also very well written, avoids unnecessary jargon and is easy to read.

I am responsible for marketing & PR in a National Charity where one's marketing & PR budget is restricted and where most of my trustees think marketing is all about placing adverts in magazines and organising events and that PR is getting articles in newspapers and in letters to the editor.

I would say this is a really useful reference for all involved in marketing and for all those working on restricted budgets like myself this book is definitely a must for you.

It validates through examples of best practice the need to develop on-going relationships with customers and the value of personality within a Brand and how social media can help to cement that. I put this up there with Gary Vaynerchuk's books which also give examples of good practice and there are no swear words.
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5.0 out of 5 stars Worth reading, 12 Jan 2014
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This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)
As a marketing manager currently studying for the CIM Digital Marketing Diploma, I bought this book because it's on the course recommended reading list.

Written in easy to read language I found this book provided practical advice and ideas to optimise digital marketing planning.
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2 of 3 people found the following review helpful
4.0 out of 5 stars NR of Marketing, 19 Nov 2013
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very informative on the wider picture and very in depth and well organised, good value for money Highly useful book
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0 of 1 people found the following review helpful
5.0 out of 5 stars Enjoyed it, 3 May 2014
I'm a communication coach, but I never stop reading and learning. I really enjoyed this book.There are many things that you can use right away.

Darren Kelly
Author
HELLO PROFIT - Outsell & Outnegotiate everyone with WOW
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0 of 1 people found the following review helpful
4.0 out of 5 stars book is great, 20 Feb 2014
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The book is great... I mean what I was searching for ... and it helps me to improve my knowldge about the marketing rules
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0 of 1 people found the following review helpful
5.0 out of 5 stars Good Book, 5 Feb 2014
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It's good and really useful, arrived super quick. Really worth buying, it's more like an investment rather than a purchase.
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2 of 6 people found the following review helpful
4.0 out of 5 stars My, how the World Wide Web is changing things!, 2 Sep 2013
By 
Kenneth J. Morris (Burton-upon Trent, UK) - See all my reviews
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This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)
As a former Consultant on matters of Industrial Marketing (some 20-odd years ago) I felt that I should examine some of the new communication methods being adopted world-wide. Scott's text is a useful primer but I feel that Social Media is developing so fast that only pure electronic source material (as opposed to eBook versions of printed work) can keep up to date.
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